I may catch flack for this but I don't care. You draw a line, I dance on the other side of it. Great graphic design is free, but not cheap.How can that be? Think of it this way. How much is a new client or customer worth to you? What is their perception of your business worth to you? “If you don't have time to do it right, when will you have time to do it over?” -John WoodenI like this one better: If you didn't budget to do it right the first time, how much more will it cost you to fix it?Invest in your business properly by hiring Eye Say for your next print project. Your return on that investment will more than pay for itself and may translate into more money, higher attendance, your customers telling their friends about your business, etc...Visit www.eyesaydesign.com today and say, "Yes, I want to help guide the way my business is being perceived by working with Eye Say Design." It's easy! Simply fill out your FREE estimate form and I'll get in touch with you. See you soon.
Whenever we say something to somebody, what we say can be interpreted in two ways by the person we’re talking to: They can hear the words we say that make up the message and, they can hear how we say those words. The way we say something can be just as important as the words we use to say it. The words of the message we audibly project can be completely altered by what it sounds like to the receiver. The same is true of visual language. The type we use to shape the characters of the words we say has a huge effect on the visual message that’s received by the viewer. In the first example it’s confusing. The second example illustrates the voice of the type used by using familiar type to drastically alter it’s perception. Which would you take more seriously? For your message to be it’s most effective, please keep in mind the implied meaning of the type choose you use to create the messages you put out into the world. So, why does the type we use do that? We live in a visual culture. I...
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