Why do you ask for 50% up front?

It’s my job to obsess over your message to achieve your goals for your business. I can’t do that if my kids are hungry and the mortgage payment is looming over my head.

So, to ensure that you’re getting my best work, I ask for 50% down. That way, you gain the benefit of my full attention to your project.

50% down also ensures your spot in my work calendar. Eye Say favors the prepared. This means if you’ve done your homework, you’ll get your project in your hands for the best price at the best pace. I absolutely love working with folks who are as prepared as I am.

If you don’t know where to start, that’s okay. I totally dig walking through the proper print project planning process with new folks. Again, doing this will ensure that you’ll get your project in your hands for the best price at the best pace.

Let’s make something great together! Fill out a project estimate form today. Simply visit www.eyesaydesign.com

Posted via email from Eye Say • The Web Log

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Invitation to view Eye Say Design's Picasa Web Album - PLRKHRD 0001

You are invited to view Eye Say Design's photo album: PLRKHRD 0001 PLRKHRD 0001 Apr 13, 2010 by Eye Say Design http://post.ly/aCxY View Album Play slideshow Message from Eye Say Design: Update :) If you are having problems viewing this email, copy and paste the following into your browser: http://picasaweb.google.com/lh/sredir?uname=eyesaydesign&target=ALBUM&id=5459759396252193297&authkey=Gv1sRgCNbazqfglImznQE&feat=email To share your photos or receive notification when your friends share photos, get your own free Picasa Web Albums account . Posted via email from Eye Say • The Web Log

The Voice of Type

Whenever we say something to somebody, what we say can be interpreted in two ways by the person we’re talking to: They can hear the words we say that make up the message and, they can hear how we say those words. The way we say something can be just as important as the words we use to say it. The words of the message we audibly project can be completely altered by what it sounds like to the receiver. The same is true of visual language. The type we use to shape the characters of the words we say has a huge effect on the visual message that’s received by the viewer. In the first example it’s confusing. The second example illustrates the voice of the type used by using familiar type to drastically alter it’s perception. Which would you take more seriously? For your message to be it’s most effective, please keep in mind the implied meaning of the type choose you use to create the messages you put out into the world. So, why does the type we use do that? We live in a visual culture. I...

I charge $0 per hour

How much do you charge per hour? I don't have an hourly rate. I estimate a flat project rate. You don't charge per hour? No. If I were a line worker at Ford and my one job was to attach a tire to a car moving by, it would be logical that being paid by an hourly rate would be the most fair thing for both Ford and myself. At any give time during the day and throughout our project, I'll be performing a multitude of different tasks that require specialized skill sets. I'd have to take the time to track and charge differing rates for those tasks to be fairly compensated for the work. How does a flat project rate benefit me? To make it much easier on you, your budget, myself and my book keeper, I charge a flat project rate that's fair to both my business and your budget. I don't trade or sell my time for money. My time is worth more than any budget could afford. Instead, I sell what design can do for your business. I sell results. The question you must answer is, ...

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