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PLRK is my personal and business philosophy of balancing the ideas and attitudes of play with the day-to-day grind of work to suppress burn-out and maximize the joy of creativity. Play hard, work hard = PLRKHRD This is a logo I created for a church start. It goes on everything, business cards, letterhead, envelopes, brochures, website, t-shirts, vinyl banners and such. Enjoy! See and download the full gallery on posterous Posted via email from Eye Say • The Web Log

Excerpt from: http://jamesrobertwatson.com/daywithdate.html Designers, copywriters, editors, and companies simply need to always include the day of the week with the date. Even if the copy given to you does not have the day, please add it. If there is not enough room in the line, explore options - abbreviate the day or the month (we are so familiar with day and month abbreviations that comprehension should not be affected). Instead of: January 29, 7:30pm, Music Hall Include the day: Thursday, January 29, 7:30pm, Music Hall Or if space is a problem: Thurs, Jan 29, 7:30p, Music Hall There is no advantage to omitting the day of the week. There are advantages to including it: more respect for the reader and clearer communication. Thanks for the tip Doc! http://jamesrobertwatson.com/daywithdate.html Posted via email from Eye Say • The Web Log

I’ve read a bunch of blog posts about creating an "ideal client" check-list but have never really focused on actually writing one. In this post I’ll be sharing the process I’m using to develop my list. My hope is that you will gain some knowledge about how to this same kind of thing for yourself. The basic formula will be to write down a list a attributes that describe this "ideal client" and pair that list with a list of assumed job titles of that client. Once you’ve written that down, answer the question, "Where does this person work?" The more specific you can get with your description, the more accurately you can hang a job title on that person. After doing that, make yet another list of industries you’d enjoy working with. Shoot big, who would be a total blast to work with? Then, match your ideal client job description with some of your favorite industries. When you’re done you’ll have a solid understanding of the type of person you’d most like to wor...

Download now or preview on posterous triangle of reality letter size.pdf (306 KB) I've been using this for years now. Print it out, cut it up, give it to your friends. It had added a wonderful level of clarity to my clients understanding of the print project planning process. Use in good health! Posted via email from Eye Say • The Web Log

Reason and passion are like the rudder and sails of your life (ship). If either your reason or passion are found lacking you might be tossed adrift or held at a standstill out on the ocean. If you act in reason alone you'll feel trapped and confined. You'll just spin your wheels. If you act in passion alone you'll cause your own destruction. You've got to have a plan for your passion but don't let they plan get in the way of your passion. Let your reason take your passion to its pinnacle. Let reason direct your passion and let passion spark your reason. It's like passion and reason are two friends that you have over for dinner. You wouldn't talk only to one friend and ignore the other, doing so would be rude. If you pay attention to just the one friend you end up making both of the mad at you. God rests in reason and moves in passion. So should you rest in reason and move in passion. Thanks Kahlil Gibran Posted via email from Eye Say • The Web Log