Finding ideal clients

I’ve read a bunch of blog posts about creating an "ideal client" check-list but have never really focused on actually writing one. In this post I’ll be sharing the process I’m using to develop my list. My hope is that you will gain some knowledge about how to this same kind of thing for yourself.

The basic formula will be to write down a list a attributes that describe this "ideal client" and pair that list with a list of assumed job titles of that client.

Once you’ve written that down, answer the question, "Where does this person work?" The more specific you can get with your description, the more accurately you can hang a job title on that person.

After doing that, make yet another list of industries you’d enjoy working with. Shoot big, who would be a total blast to work with? Then, match your ideal client job description with some of your favorite industries.

When you’re done you’ll have a solid understanding of the type of person you’d most like to work with, a basic job description of someone who matches those attributes and a list of industries that employ just such a person.

Now it’s time to do some internet research! First, research businesses and organizations that match your list and do some digging around on their website until you find a name and an email address.

I’ve found that the most effective marketing targets not a specific industry, but specific folks in that particular industry. Email your list of candidates and say something like,
"Hi, I’ve been spying on what you do and I’m a big fan. I do XYZ for folks just like you. If you’d like some assistance on your next project please feel free to call. Have a great day!"

Are you already doing something like this? If so, please comment with your experiences. Thanks for reading!

Posted via email from Eye Say • The Web Log