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Start with a Thinkcil

Thinkcil

I think better with a pencil in my hand and start each project with a blank piece of paper.

Folks that ask me how I do what I do always seem to miss the connection between how my ideas pour onto paper and then how those ideas are interpreted through software on a computer. We all do it though, we value the outcome rather than the process and attempt to quantify the worth of the outcome with dollars. Maybe that’s why folks don’t understand the high price of great work. You pay for the process when it comes to great design.

Moving on, I view my dull carpenter pencil and my computer in the same light. Both are means to an end. The end being a compelling idea represented visually, simply and beautifully.

Most folks think that design happens only on a computer…that, the computer is the thing that does all the heavy lifting. From a production stand point that may be true but that’s where the computers ability ends for me. “Computers still don’t have ‘idea’ buttons.” Art Chantry

Updating my computer software is like sharpening my pencil. Both help me reach my goal of creating something that takes my clients business in a positive direction.

A good idea is one that stands on the top of a pile of God-awful ideas. That’s another reason why I use a carpenter pencil at first.

The carpenter pencil reminds me throughout my creative process that…it’s not supped to be perfect. “Perfection ruins things.” James Victore 

‘Perfection’ makes the stuff humans make look less human. I don’t want that, that’s not what connects with people. If the idea (represented visually) doesn't connect with people, the client has wasted their money and I’ve wasted my time.

The work you’re paying for happens in my head and is made tangible through my pencil. That’s to what I attribute its success. That and a list of happy successful clients of course :)

So, what about you? What is it that you do that adds value to the service you provide for your clients? Please post your helpful comments and let me know what you think. Thanks for reading, and thanks for your time :)

Posted via email from Eye Say Design • The Web Log

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