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What they think will sink or save you

The author Phil Cooke says, “We live in a visual culture. In a visual culture, perception is king.” He’s absolutely right. What folks think the moment they see your brochure at a conference or the nano second they look at your logo and the instant they shake your hand, is the reality.
I makes no difference what you think you look like? THe reason is because your not doing business with you. You’re already sold on how great you are or how great your organization is.

The challenge is to step outside yourself and to view your organization through the eyes of a total stranger to who you are and what you do.

The brings me to the absolute necessity of using a professional designer to create the materials that potential clients/customers/members see. It’s their view of you that will make or break your organization.

What is communicated when a conference attendee stops at your booth and picks up a brochure. That brochure has mere moments to make a favorable impression, and that impression lasts forever in the mind of that person. Is that impression a good one?

It needs to be. Whatever they think, good or bad, is what they will post on Facebook, what they'll tweet to their followers and what they’ll their friends.

To be a world class organization you must do as they do. World-class organizations trust the handling of their perception to qualified, substantiated and professional graphic designers. They pay professionals to look professional because they want to be know as professional.

So, is your organization world-class?

Posted via email from Eye Say Design • The Web Log

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